Preparing For International Trade Show

Preparing For International Trade Show

International trade shows are always a big investment for a company, both in terms of time and money. It is important to prepare systematically for the fair in order to get the most out of your investment.


Objectives of Xport’s trade fair training:

  • Companies have a clear idea what actions should be taken before, during and after the fair.
  • Companies have a clear idea of how much time should be set aside for these actions.


Topics covered:

  • Setting trade fair goals, such as:
    • Raising awareness
    • Increasing market knowledge
    • Finding potential resellers
  • Preparing for the trade fair
    • Plan and practice the Sales Pitch
    • Making sure that sales and marketing materials are already in the required languages
    • Preparing price lists
  • Contacting
    • Identification of potential customers and/or partners
    • Invitations & contacting
    • Generating the interest of potential customers and/or resellers with a exhibition invitation
    • Personal contact with potential customers and/or resellers and arranging possible meetings
  • Effective practices at trade fairs
    • Exhibition folder - Make good notes of your meetings and agreed follow-up actions
    • ‘Top 5 tips’ for the trade fair
  • Actions after the fair
    • Offers, price lists, order confirmations
    • “Thank you for coming” -messages