Preparing to Export
Preparing to Export
Preparing to Export -training covers how a company should prepare before entering a new export market. The training uses many practical examples and aims to help companies network and share their past experiences with each other, both successes and failures.
Training topics:
- Where? - Potential markets
- How to find a potential market?
- Customer segmentation, customer knowledge, competition
- Making a market research plan
- How? - The most suitable distribution channels
- Stages of internationalization.
- Planning (week, month, year)
- Sales and marketing plan
- Export strategy
- Distribution channels
- Carrying out a market study
- Resources - Time, language skills, other expertise
- Expertise
- Commitment
- Product customization
- Capacity
After each section, companies do a small exercise on the subject, in which a rough plan for the development of export capabilities and an export plan are formed throughout the day.